Our Purpose
"We Move The Society Every Day"
We help people get to work, school, healthcare and leisure activities. By offering safe and comfortable travel, more people choose the bus instead of the car. This creates greater freedom in everyday life and contributes to a more sustainable society.
-That's why we exist.
Our Vision
"Everyone wants to travel with us"
Our vision is about increasing the use of public transport, both to benefit the environment and to simplify people’s everyday lives.
To achieve this vision, it must be easy to travel with us. There must be clear timetables, travellers must be given relevant information about their journey and buying a ticket should be uncomplicated. And, not least, the journey itself must be safe, comfortable and trouble-free.
Our Traveller Promise
Our Traveller Promise is our promise to everyone who travels with us. It describes what our travellers can expect from us and we all play a part in delivering on it, every day.
Our Leadership Promise
Our leadership promise provides a clear direction for leadership at Nobina, outlining what employees can expect from their leaders.
Nobina’s Leadership Promise
"As a leader, I make sure to understand our business and clearly communicate our goals. I lead by example with accountability and the readiness to make brave decisions.
Guided by our values, I create a culture where every voice matters, actively seeking new perspectives and business opportunities beyond the conventional.
I create optimal conditions for our success and provide meaningful feedback to affirm your value to the team and to Nobina"
Our Employee Promise
Our Employee Promise reflects what we stand for as an employer and what we can expect from each other.
Nobina's Employee Promise
"We are proud to make a difference in people’s daily lives by helping them get to work, school and leisure activities every day.
We are engaged, work together, take responsibility and continuously develop to make every journey safe and comfortable.
We care about each other and start each day with a smile and a warm hello to our travellers and colleagues.
Together, we keep society moving every day, now and in the future."
"We are Nobina"
Our Values
Our values guide how we act every day and build the culture that makes us stronger together.
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We take responsibility
Our work is characterised by responsibility, trust and participation. We take responsibility for our own development and the development of the company. We act as good examples.
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We care
We are committed, attentive and care about each other. We take active responsibility for the environment, society, safety and security. We promote health and personal development.
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We respect each other
We safeguard the equal value of all human beings and treat each other with courtesy and consideration. Together, we create a secure and creative working climate. We take action in the case of lack of respect towards passengers, each other and the company.
